Are you making these BIG enterprise SEO mistakes? Let’s find out…
Often most enterprises aren’t able to extract the desired outcome from their SEO. In most cases, your SEO managers make some critical mistakes that are simply wasting your hard-earned money in the trash.
Find out some common enterprise SEO mistakes that might worsen your website’s condition. Keep reading to learn how to fix these SEO issues and turn your website into a traffic-generating machine.
Mistake No 1: Overuse of Keywords
We all know how important keywords are for SEO. We need to include important keywords in our page URLs, webpage content, headings, subheadings, and image names. These keywords should have a desirable search volume.
But using the keywords becomes a big mistake when we use them too many times in our content or other fields. Many people might do that willingly to manipulate the search engine keyword rankings trying to get more traffic.
It’s the biggest mistake of this era. Using keywords a few times is good, but only when they fit in naturally. There is no need to insert keywords or repeat them in the content forcefully.
Here’s how Google identifies keyword stuffing
What To Do Instead?
Write helpful content that satisfies users’ quarry.
Figure out what people want to know from you. Make sure you are writing for your audience around a specific topic.
Refrain from relying on AI or SEO tools blindly while optimizing your content. If you write engaging content that your target audience can understand and appreciate — that’s more than enough.
Mistake No 2: Images Aren’t Optimized
Web images have an alt-text field. The purpose of this field is to deliver an accurate description of the picture.
Most believe it’s to include keywords only. SEO managers sometimes leave this field as it is. Or they include keywords or phrases that do not describe the image at all.
What To Do Instead?
Provide a helpful description of your image in the Alt-text. You can also include keywords that are relevant to what you’re writing. Contextual and descriptive alt text better perform than specific and in-general alt text. Alt text of this image can be:
-Child Drawing (Vague & Bad)
-A boy is drawing a picture (Descriptive but Good)
-A boy in a green tee shirt is drawing a picture of a family (Descriptive but Better)
-A boy is drawing a picture in his school competition (Contextual & Best)
Mistake No 3: Expecting Immediate Results
Maybe you did everything by the book. Your SEO seems flawless, but you’re not seeing results. What could have happened? If you have done everything right all you need is patience to see extraordinary results from your SEO efforts.
What To Do Instead?
No one can pinpoint how long it takes to see the results you desire from your SEO campaigns. Google’s Maile Ohye says SEO needs about 4 to 12 months to bring improvements to websites. If you’re working on a fresh domain, it might take longer.
Focusing on low-competitive keywords can make things easier and faster. Your improvement speed also depends on how much resources you can invest in your SEO project. The more resources you can assign, the better your chance of seeing faster results.
For example, Company A hires an SEO agency for 3 months and Company B hires for 6 months. Company B gets its desired outcome faster than Company A. This is because they can invest more resources in it.
Mistake No 4: Sluggish Website Speed
Website loading speed is a crucial search engine ranking factor. Plus, it impacts your conversion rate heavily. A slow website affects user experience, bounce rate and search results.
You might not even know what’s your website loading speed or how to understand whether it’s poor or fast. Or how to find out the right speed that enhances your SEO ranking.
Portent recommends aiming for a 1-4 Second Load Time to get the maximum conversion rate. With an additional one second (between 0-5 sec) website conversion rate drops by about 4.42%.
What To Do Instead?
Here are a few tools to examine your website page loading speed and time PageSpeed Insights, Pingdom, and GTmetrix. If you discover your website is loading slower, you can ask your SEO manager to work on the below fields-
- Install a Content Delivery Network (CDN)
- Find a faster web host for your website
- Properly optimize the website image sizes
- Keep the number of plugins to a minimum
- Enable website cashing
- Detect 404 Error pages & Reduce redirects
Mistake No 5: Not Enough Backlinks
A Thrive My Way 2022 study shows the website ranking in the number 1 position on Google has 3.8x more backlinks than the other top 10 websites.
This clears up how important backlinks are if you aim to rank in top positions. But most websites make a big mistake and create no proper link-building SEO strategy.
What To Do Instead
Not all backlinks are the same. If your site gets linked by a popular high-authority website, that’s a top-quality backlink. A high-quality backlink can be better than thousand other backlinks. Here are a few ways to ask your SEO manager to earn backlinks.
- Answer HARO queries
- Pitch to write guest posts for well-established blogs
- Create link-worthy content such as infographics or statistics
In a Nutshell: How To Avoid These 5 Enterprise SEO Mistakes
- Use relevant keywords only where they fit naturally
- Write image alt-text that describes the photo
- Don’t rush to see results overnight
- Keep your website load time between 1-4 sec
- Earn high-quality backlinks
SEO is a continuous process you can master with time. Find out what strategies your enterprise-level competitors are following. Plus, eliminate your mistakes.
The more work and effort you put into your SEO project, the better results you can get. And don’t forget to check your progress over time.